Arcade
Crafting a new brand identity for an emerging business in the employee rewards space. Arcade was looking to create a brand which would be engaging but also supportive of increased marketing efforts. We partnered with their leadership team to craft a number of concepts before ultimately landing on a quirky yet distinguishable identity.
EXPERTISE
Brand Strategy
DELIVERABLES
Brand Guidelines, Collateral
PLATFORMS
Online, Events
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54832_arcade-1.png)
A New Take
We developed a number of concepts all geared towards creating a mark that told a store and directly related to their product offering. In early discussions, themes such as classic gaming arose which led to several concepts leaning in that direction.
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54835_arcade-2.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54837_arcade-3.png)
All In The Details
Simple, yet engaging. The logo mark was bold, chunky, but also interactive. The ‘wink’ was developed as a secondary brand element throughout the core product and mobile application. As Hillary Duff once said, “The eyes are the window to the soul.”
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a5483a_arcade-5.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54838_arcade-6a.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54836_arcade-6b.png)
Fully Featured
Traditionally, we delivered a complete set of collateral to assist Arcade in its recruiting, sales endeavors, and in-person event programs. At the time of doing this work, Arcade was in a rapid state of growth, so a set of Brand Guidelines allowed their design and marketing teams to find immediate success in their offline and online efforts.
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54839_arcade-7.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54841_arcade-8a.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a5483d_arcade-8b.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54840_arcade-8c.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a5483e_arcade-9a.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a5483f_arcade-9b.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54843_arcade-10a.png)
![](https://cdn.prod.website-files.com/6524a4caa224d44340a547bf/6524a4caa224d44340a54842_arcade-10b.png)
Credit
Project Manager: Nathan Coffman
Art Direction: Shane Helm
Design: Shaun Moynihan
Illustration: Rocky Roark